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"The Pulse" Newsletter


November 2007- Ten Common Survey Pitfalls
Avoiding Common Survey Traps
May 2007- Survey Nonresponse
Nonresponse is survey research’s “silent killer”
October 2007- The Power of Full Disclosure
Revealing a Survey's Methodology
April 2007- The Psychology of Survey Questions
How Respondents Formulate Their Answers
September 2007- Virtual Surveys
Could the virtual world be the new age of data collection?
March 2007- Customer Satisfaction
Are We Measuring What Is Most Important?
August 2007- Survey Research Ethics
Ensuring the Rights of Survey Respondents
February 2007- Probability or Non-probability?
The choice in sampling approach makes a difference.
July 2007- Focus Groups in Place of Surveys
Knowing When to Use Focus Groups
January 2007- Trade-offs
A natural component of the survey process.
June 2007- Assessing Survey Quality
Six Key Questions to Ask


December 2006- Web Surveys
A quick study of typology.
June 2006 - Focus Groups
Qualitative research as a survey tool.
November 2006- Web Surveys
Is this the new trend in data collection?
May 2006 - Response Rates
What is an acceptable survey rate of response?
October 2006 - Cross-tabulations
Adding another dimension to survey data.
April 2006 - Questionnaire Length
How many survey questions can we ask?
September 2006 - A Question of Validity
Do the questions measure what we think
they measure?
March 2006 - Measuring Customer Satisfaction
The way to get most dissatisfied customers to speak up.
August 2006 - Just How Accurate is That Survey?
The most common sources of survey error.
February 2006 - The Pros and Cons of Different Survey
Methodologies (Part 2)
Which method is the right method?
July 2006 - The Question Development Phase
Streamlining the process of writing survey questions.
January 2006 - The Pros and Cons of Different Survey
Methodologies (Part 1)
Which method is the right method?


December 2005- Understanding The Mystery of Survey
Sample Sizes

What size sample is enough?
November 2005 - Two New Survey Data Collection Methods Available at NCDOT
Web-based surveys and scannable forms

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