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Survey Research Consulting
Survey Research Consulting is a dynamic approach to acquiring key decision-making information. This service entails gathering and analyzing critical and time-sensitive data from employees, customers, and other stakeholders. Through the use of quantitative and qualitative data collection methods, leaders and managers are able to make informative and insightful decisions.

Survey research falls into one of two categories based on the type of data collected - quantitative and qualitative. Examples of quantitative surveys include mailed questionnaires, telephone surveys, face-to-face interviews, and web-based surveys. Qualitative data collection examples are focus groups and one-on-one interviews.

Survey Research Consulting services offered include:

Customer Surveys - comprising data from both internal NCDOT customers and external customers of the department are a common tool for the following:
  • Assessing the product and service requirements of those that we serve
  • Measuring the strengths and weaknesses of the product/service delivery process
  • Seeking input on enhancement opportunities for the product/service delivery process
As organizations increasingly recognize the need to be customer-driven, they are also realizing that a systematic program of measurement is required to track their progress and improvement and to identify emerging opportunities. Being customer-driven means making a commitment to continuous improvement. A cornerstone of customer-driven organizations is routine measuring of customer attitudes, preferences, and satisfaction

Employee Surveys are frequently used to:
  • Assess the overall health of the local working environment
  • Strengthen rapport between employees and managers by providing an avenue for employees to be heard
  • Measure key metrics that address the primary dimensions that shape employee attitudes and satisfaction
Managers and leaders know that the surest path to satisfied customers and process improvement is through satisfied employees. Establishing a system of periodic employee attitude and satisfaction measurement enables managers to gauge, among other things, the needed resources for optimal employee performance, the training and professional development needs of staff members, and the preferred leadership methods that best motivate employees to excel.

Public Opinion Surveys are often conducted to:
  • Evaluate the nature and level of demand for products or services
  • Gather public opinion about a particular set of problems and potential solutions
  • Gain insights into policy alternatives and preferences
The Department of Transportation directly impacts all citizens of North Carolina. Opinion surveys gauge the viewpoints of the general public to provide the department with timely and valuable data that helps it better understand citizen needs and requirements.

Focus Groups may be carried out to:
  • Explore in greater detail a general topic or area of interest
  • Serve as an ancillary procedure in the development of a questionnaire
  • Function as a follow-on to a quantitative research project to examine the reasoning and rationale for respondent answers
For decision makers, knowing "why" is often more important than knowing "what." Qualitative research techniques such as focus groups provide a means for grasping the intricacies and complexities of a topic of interest. Whether used as a tool for the discovery of new ideas and concepts, or as a method to add texture and depth to an existing body of knowledge, focus groups rely on the dynamics of individual and group thought to provide insightful answers and explanations.

Exploratory Research may be used to:
  • Examine in detail a specific area of interest that will lead to the development of a position or opinion
  • Discover information that reinforces the rationale of a stated policy or goal
  • Investigate a topic or issue to broaden an existing base of knowledge
There are times when less structured forms of research are required. Rather than the creation of primary data through the use of more traditional survey research methods, secondary data are developed by means of inquiry and probing into sources of existing information such as databases and records.
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