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Lyft, GHSP Partner for Backseat Seat Belt Campaign

CHARLOTTE – Lyft, whose mission is to improve people's lives with the world's best transportation, has announced a new partnership with the North Carolina Department of Transportation’s Governor’s Highway Safety Program, which funds efforts to meet the goal of zero deaths on roadways through community involvement and data-driven safety interventions.

During a special two-week campaign from 6 p.m. on Friday, Nov. 30, until 2 a.m. on Friday, Dec. 14; both entities will encourage seat belt usage throughout the Charlotte community, which reports the largest unbuckled population per capita around North Carolina with an incentive campaign. (source NCLEG)

Throughout the campaign, upon booking rides, customers ages 18 and older will be directed to:

  • Use the code “CLICKITORTICKET” which will award them $5 off;
  • Follow @Lyft @ncdot and @nc_ghsp on Instagram; then
  • Post selfies to Instagram displaying their seatbelt usage while using hashtags #ClickItOrTicket and #BackseatBuckleUp and tagging @Lyft @ncdot and @nc_ghsp, which will also enter them into a contest for a $500 Lyft Credit.

Last year, more than 1,400 people were killed in motor vehicle crashes around North Carolina. Of those crashes a staggering 414 were unbelted.

“These numbers are a reminder that dangers are lurking for every driver and passenger in every seat throughout the year, especially during the holiday season when more people are on the road,” Mark Ezzell, Director of The Governor’s Highway Safety Program, said. “In addition, many of those killed or seriously injured in crashes are unbuckled and data shows that they are the most at risk for dying if involved in a crash.”

“We want everyone to wear seatbelts all the time, and whenever we can join forces with our partners at NCDOT to promote safety, Lyft is excited to help,” said Lauren Pelletier, Market Manager for Lyft Charlotte.”

About GHSP

'Click It or Ticket' is the Governor’s Highway Safety Program’s primary campaign to increase the use of seat belts and child safety seats. During 'Click It or Ticket' campaigns, law enforcement agencies increase the number of patrols and officers in an area, set up checking stations and use local media to reach out to drivers. Violators of North Carolina’s seat belt law are fined $179 (or $263 if a passenger under age 15 is not properly restrained). That doesn't count the potential cost of a lost life. North Carolina’s 'Click It or Ticket' campaign was the first in the nation and is now used as the model by the National Highway Traffic Safety Administration. For more information, visit, or follow GHSP on Facebook and Instagram.

About Lyft

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 96 percent of the United States population as well as select cities in Ontario, Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships.


12/18/2018 4:56 PM