On Nov. 10, 2015, a private engineering firm was hired by NCDOT to begin development of the widening project for planning and design. In 2015, a study area was established extending from Charles Boulevard (N.C. 43) to 10th Street (N.C. 33).
On Dec. 1, 2015, property owners along the corridor were mailed notification letters prior to field studies.
The Greenville Urban Area Metropolitan Planning Organization advertised the project and solicited written comments for a 10-day period beginning Dec. 21, 2015.
In May 2016, a traffic capacity analysis was completed using traffic estimates for the project, based on historic volumes, current counts (January–February 2016), the Greenville Urban Area Metrpolitan Planning Organization Travel Demand model, and design-year traffic projections. Results informed the preliminary design for the corridor.
In 2016, the study area and preliminary design were expanded west along Fire Tower Road near Wimbledon Drive to include the Arlington Boulevard intersection and a proposed Turnbury Drive extension, based on traffic analysis and feedback from local planning organizations and NCDOT officials.